Bloomaert "Commentary: A Sociolinguistics of Globalization"

607
solutions/ anti intellectualism

reconstruct paradigms for sociolinguistics

sociolinguistics - globalization

instruments - world system & second linguistic relativity

 scale - micro and macro - global and local etc.

608
English as changing genres of other languages
complicated due to globalization

airline
womens sextuality

"small" vs. "large" processes are becoming blurred.

different scales overlapping and combining in one genre

gloablization studies - interconnections between levels and scales of sociolinguistic phenomena


globalization =  language varieties, repertoires; "what is gloablized is not abstract Languagem but specific speech forms, genres, styles and forms of literacy practice"

local of each of the above is part of the discussion - calls it volatile - Cosmopolitan

609
calls it a "niche"
networked...the way these  globalized niches work! They LOOK authentic and local.

(this would be useful)

Only some are being globalized (who and why?)
610
"we have to deal with niched sociolinguistic phenomena related to the insertion of particular varieties of language in existing repertoires, and also with the language-ideological load both guiding the process and being one of the results"

semiotic opportunity - in globalization processes - "framed in  larger pictures of new economies"

Pennycook - Rip Slyme case
Japanese rap - indexicality anchors

611
 semiotic creativity - can it be characterized by "invasion"?

mobility

612
World system - built on inequality - INEQUALITY not uniformity, organizes "flow"

sociolinguistic items travel across structurally different spaces- picked up in different places

(a set of complex connections happening at local and global levels)

Temporal considerations - slow, intermediate, fast

calls for sociolinguistics of globalization - holistic. world systems view -  in which local events are read locally as well as translocally.  - understand the inequalities

613
"It is precisely the fragmented but interconnected nature of the world system that accounts for the niched character of sociolinguistic globalization: it occurs not everywhere, but in particular different yet interconnected places  and not in others, and this is a structural and systemic  matter with deep historical roots" Fascinating.


"relative values of semiotic resources"

directions of value tied into structural power systems...systems don't all work the same - tied to PLACE - check this out!!! p. 613

Shifting value of linguistic practices
614
II
Dell Hymes' "second linguistic relativity" - function

communities themselves differ in how they use language - relativity

language can reveal histories of social relationships - orientations!!!

Move from linguistic systems to sociolingustic systems
615
CALL for ethnography to get at ways in which language WORKS

ties  social inequality to lack of some to  "incapacity of speakers to accurately perform certain discourse functions on the basis of available resources"

Function of language is quickly related to value of language

New forms of "flow" globalization -
asylum seekers - contextualized material - anecdotes

"good" vs. "bad" English - depending on context
617
calls for "limits of awarness' of lanugage users - take off point for sociolinguistics

617 - 619
sub-Saharan Africa

Victoria middle class - how she writes

where this is presitgious...and, sadly, where it is not.

issues of reallocation - what works in one place may not work in another