Cameron

Globalization
67
legitimizing linguistic uniformity?
Umberto Eco "search for the perfect language"
68
need: "uniform talking"; global community
norms
missing the point of meditation

new, powerful discourse on how we use language

harkening back to "linguistic imperialism"

69
instead of promoting one language over others, it involves promoting particular interaction norms, genres,  and speech-styles ACROSS languages "on the grounds that they are "maximally "effective" for purposes of "communication".

Japan - Western logic/ debate
"what is imposcd in cases like the one Kubota mentions is not son1eonc else's
language, but son1eone else 's definition of \vhat is acceptable or desirable in your
own."

surface diversity  - version of "unity in diversity" - new capitalism

70
 "good" / "effective" communication...white, middle class, US

NOT being reciprocated - Western being applied

global norms for effective communication; consultants

71
 communication "skills"; talking - still a need for this skill

72
"new work order" ; Gee changing verbal speaking to a "special skill"

language use vs. "hands" as new economy
freaky:
" The M1ork '!]. !Vacions, for1ner USA Labor Secretary ll<)bert
I\eich (1992) suggested that the traditi<)nal 'n1anual/non-n1anual' distinctio11 \Vas in
the jJroccss of being supcrse<led by a !lC\V division of labour, in \vl1ich an elite cl.ass
of 'S)'l1l boJic ana! ystS' -·· Creative professio11a!s skilJed ill t!1e 111Jllij)Ll latio11 or \VOrds,
nun1bcrs, in1ages a11d cligital bits - ,,·oulcl don1inate a n1uch larger a11<I less JJl"i\'ileged
group of \\'orkers providing routine ser\'ices, either 'in perso11' or behind the
scenes."

73
communication - not just something someone does, but something one IS

communicating empathy

gaining ground in schools
74
teaching "skills"

communication and "self improvement culture"

75
"technologization of workplace" Fairclough

 communication as...
"life skills"

76
"expert knowledge" for doing common place things...

77
history of rhetoric
different
"listening skills"

What is "effective listening" for?