Language ideology - what does that mean?
dialectic between language and ideology
Fairclough/ Chiapello "new moment" - does it really make a new claim - should include an analysis of history - claim about history without an historical anlaysis; Think of Holborow's discussions p. 56; still product oriented - world economy can't just produce "knowledge" alone
so...we are not just supporting "something else"
forgets that some people are still very involved in a manufacturing economy
"Discourse Overreach" - Lemke - how power manifests....not just all through consent...Lemke says there is still lots of violence; lack of materiality that is quite influential.
"Peace" rhetoric from post Cold War
- rhetoric - that everyone wins....World Systems Theory...suggests that not everyone is winning...surplus profits from poorer countries...interdisciplinary approach.
What connects language ideology
Social Structure
Speech Practices
language ideology connects those.
Language ideology - Holborow - language creates ways of thought
ideologies embedded in language - Holborow - capitalism embedded in way in which call centers are doing job
Ideologies of language - beliefs about language that people articulate themselves about the nature and function of language; various social practices embed an ideology of language.
Meta awareness: Notions about communication/ what it is, what it does
(meta reflection on language - issues of bilingualism - contradictions
and conflicts)
"correctness"
Also...being used by call center for a certain point
Ideology
Woolard
ideology - Two conceptions - neutral (system of beliefs)--everything has an idealogy ,
lived relations (Marxist - power structures in ideology - pejorative use - serves particular interests by masking them as universal interests - those who own the means of production - presented as though that system will serve particular interests. (also problematic, if we pull mask back...all will be fine)
Back to Holborow - language used in call centers "guests"
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